July 4, 2012

From The Editor – 4.7.12

Filed under: From the Editor,Website Update — Rodney Twelftree @ 12:01 am
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July 12 2012 800x320 custom From The Editor   4.7.12

Morning folks! Happy Independence Day to all our American friends! Have fun on your national holiday!

Well, we’re about to notch up yet another milestone here at fernbyfilms.com! Tomorrow, we’ll be publishing our 500th official film/BluRay review! Yes, I know! 500! Such a magical number – and I recall that not-too-long-ago moment we published number 400 (Resident Evil: Afterlife), back in early June of 2011.  Ahh, those were simpler times. Ahem. As a bit of a larf, I thought it might be cool to revisit the first ever review here at the site, which was published waaay back at the end of 2007 – the very end, actually: here’s the first ever review article we published, a quartet of mini-reviews for Bourne Ultimatum, Sunshine, Shooter and The Descent. Two days later, we went and published the first ever major review we wrote, on Transformers. What a way to kick off 2008, right?

While we’re here, we might as well cover off on something you may have noticed creeping in to some of our recent reviews – each of our review logos (at the top of each review, duh!) comes with a number somewhere inside our main logo; this number will indicate the order in which each review is published. It won’t always reflect the order of writing, because behind the scenes here we often push older reviews waiting to go online back in favor of more recent, more popular films being reviewed and us wanting to get those reviews up quicker. To make things easier, starting with tomorrow’s review, we’ll also be including the date each review was written, so you can see how “old” each article is. Because we work so far in advance here at fernbyfilms.com, it’s usually anywhere from 2 to 5 months between writing a review, and its publication here on the site. A snazzy little logo in each review will give you all the information on which order each review comes in, and when each one was actually written. I stole the concept for this little numbering logo from the comics I read when I was younger (actually, I only stopped reading comics when I got married, back in 2005) because I thought the comic book numbering system and logo looked “official”…. so if you’re wondering – yes, that’s where I got the idea.

While we’re on the subject of change, there’s a big change coming in 2013 (I know, it’s very early to be discussing it!) that will effect the visual aesthetic of the site. I don’t want to spoil the surprise too early, but we’re hard at work on some major site-wide changes that I think you’ll be impressed by. Consider this an early, early tease.

For those of you wondering what the next few months hold, it’s going to be quite exciting. At the end of this month, we’re presenting our reviews of the first three Tinker Bell films – parents will be delighted! – and we also let rip on the original cinema classic, 1933′s King Kong. Throw in a look at Igor, the first installment of Breaking Dawn from the Twilight Saga, another few Greatest Of The Modern Age lists, and a couple of other surprises, and we can almost guarantee you’ll be interested with what’s on the way! By the time you read this, we’ll also be well into preparation for this year’s Worst Film Week, which will be coming up in September, so get your hate organized ready to vent at some of the worst of the worst sure to come your way. Check out some of our previous WFW events in the archive page on the sidebar to the right, so you can get into the mood!

500 reviews, eh? Here’s to the next 500! Drinks are on me!

Rodney T – EIC, fernbyfilms.com

 

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Rodney is the Editor-In-Chief of Fernby Films, and has been appreciating films seriously since 1993. Rodney’s first foray into online reviews was for a now-defunct online Australian DVD store, before starting up fernbyfilms.com when that enterprise fell through, in 2007. Rodney lives in the South Australian city of Adelaide, with his wife and two young children, whom he loves very much.

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14 Comments »

  1. Congrats, brother! Here's to another 500 more…

      Al_K_Hall — July 4, 2012 @ 4:30 pm

  2. Awesome! I had always meant to tell you that I enjoyed the review numbers since you added them, but I always forgot. Anyway, I love them and it all makes sense that it comes from comics! I even wondered if I could incorporate something like it into my site, or if nothing else, go back and count my reviews and see where I'm at. I wonder what your 500th review will be. Looking forward to the design changes as well!
     
    Also, I've decided on what to do for the Worst Film Week. It should be a good one. Take that however you wish.

      willsilver — July 4, 2012 @ 8:55 pm

  3. Not just 500 reviews but 500 reviews that are well-written, well-argued, interesting and informative, and fun to read. Well done Rodney!

      Top 10 Films Dan — July 5, 2012 @ 1:54 am

  4.  @Al_K_Hall Oh gawd… 500 more? What do you people WANT from me??  ;)

      fernby — July 5, 2012 @ 2:28 am

  5.  @willsilver I take that with a high degree of anticipation Will. Can't wait to read your stuff!!!
     
     

      fernby — July 5, 2012 @ 2:28 am

  6.  @Top 10 Films Dan Many thanks, Dan. Thanks for your support over the years too, my friend.

      fernby — July 5, 2012 @ 2:29 am

  7. wow wee woo wee!! 500 reviews with the length and style of a true professional. I cannot wait to see the upcoming changes… even if I have to wait until 2013.
     
    Congratulations Mr T (Ha how cool to be Mr T)

      FrontRoomCinema — July 5, 2012 @ 2:54 am

  8.  @FrontRoomCinema It's awesome being a Mr T. I pity tha fool who ain't a Mr T!!!

      fernby — July 5, 2012 @ 5:06 am

  9. Congrats on 500! I might be working my way towards 100 very shortly. Looking forward to the website changes!

      Impsndcnma — July 6, 2012 @ 3:27 pm

  10.  @Impsndcnma Thanks Max! Hopefully you'll be impressed!!!

      fernby — July 7, 2012 @ 5:58 am

  11. Big balloons are in order, maybe not 500 but you could do increments of say 10, oh wait that would still be 50. How about a really big balloon with 500 on it, like the size of your car? Ah, that would be nice – or maybe take a hot air balloon ride and you could photoshop the 500 mark! Congrats..looking forward to more good stuff. Now if I can just get this livefyre thing to work :)

      rorydean — July 7, 2012 @ 2:48 pm

  12.  @rorydean Rory Dean  Here's how you do it, mate. use the "@" symbol to include your facebook and twitter friends in your comments if you like.
     
    And I'm not a fan of balloons….. at least, not as much as say…. CAKE!! LOL!!!
     

      fernby — July 7, 2012 @ 9:12 pm

  13. Big achievement! Well done Rodney and co. I always struggled writing reviews so over the last 18 months I've really made an effort to write some. After all, practice makes perfect!

      C_Packer — July 14, 2012 @ 7:00 am

  14.  @C_Packer Thanks Claire!! I'm not sure how I can offer any positive comments to you without coming off sounding condescending, but please take "your stuff is pretty good too" as a big pat on the back from me for all your hard work as well!!

      fernby — July 14, 2012 @ 9:07 pm

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